Inside Ski Racer Jon Olsson & Annette Haga’s Epic Château Wedding Weekend

From a Maldives Proposal to a French Fairytale with INNA ELSIE

From a sun-kissed beach in the Maldives to a jaw-dropping French château celebration, Scandinavian power couple Jon Olsson, legendary alpine ski racer and entrepreneur, and Annette Haga, fashion influencer and content creator, gave the world a wedding weekend to remember—a modern-day fairytale wrapped in elegance, adventure, and unforgettable style.

Meet the Couple: The Making of a Modern Fairytale

Jon Olsson is a world-famous Swedish alpine ski racer, X Games gold medalist, luxury car enthusiast, and serial entrepreneur. From dominating the slopes to building global lifestyle brands, Jon is known for pushing boundaries with style and purpose.

His bride, Annette Haga, is a Norwegian-born fashion influencer and content creator adored for her timeless aesthetic, warmth, and impeccable taste. When the two met, sparks flew instantly—despite juggling long distance, busy schedules, and a blended family of four children.

“It truly was love at first sight,” Annette shared. “We were holding hands within minutes, as if we’d known each other our whole lives."

 A Destination Wedding Straight from a Dream

Set against the romantic backdrop of Château Challain in France—a 19th-century neo-Gothic architectural gem—Jon and Annette hosted a three-day wedding celebration that felt pulled from a storybook. The venue, with its grand halls and fairy-lit gardens, matched their vision of an elegant, unforgettable affair.

There were fireworks in the daytime, horseback rides through the château grounds, black-tie dress codes, and luxury dining under the stars. A selfie mirror and bouncy castle brought playful touches for guests of all ages. And the wedding cake? So tall, they needed chairs just to cut it.

Annette’s Couture Wedding Looks

For the ceremony, Annette stunned in a Galia Lahav gown featuring a detachable overskirt that revealed a form-fitting mermaid silhouette beneath. She completed the look with a custom choker and elegant arm pieces—dramatic, feminine, and uniquely hers.

---

Annette’s Bridal Morning in INNA ELSIE

Before the ceremony, Annette began her wedding day in quiet luxury. Surrounded by loved ones in the early morning light, she slipped into our INNA ELSIE Carolina pajama set, a silky-soft ensemble designed for peace, comfort, and effortless beauty.

As anticipation built and hair and makeup began, she changed into our signature Viviana bridal robe—a luminous piece crafted for editorial-level elegance. With its flowing satin silhouette, romantic train, and elevated simplicity, Viviana transformed her getting-ready moment into something cinematic.

“From the first coffee to the final lipstick touch, her morning felt like a bridal dream,” shared a close friend.

At INNA ELSIE, we design for these intimate, meaningful moments—where elegance and emotion live together. To see Annette in Viviana was a full-circle moment for our brand: quiet beauty meeting epic celebration.